Art Galleries are important because it's a place where artists and collectors create a real social network for people who are interested in arts. ... Galleries also give exposure to artists as well as the public to works that would not generally be in a museum.
To learn the job just takes time and humility.You need to learn the basics – installation, packaging and public relations. Moving a piece of art around isn’t like moving someone’s sofa. The moving of precious objects can be tricky particularly because many times you have to deal with it on a a case by case basis and with many pieces of art you shouldn’t really even touch them with your skin so gloves have to be worn at all times.The type of materials used to wrap vary depending on the piece.Since most of the work we deal with is worth a lot, there’s a tendency for clients to watch you like a hawk leaving little room for error.This is fun though.You really get to flex your problem-solving skills.Also, you need be really, really careful and pay attention to detail because most art objects have delicate surfaces and, in general, can be fragile.If you put a scratch across a kitchen chair leg, it’s not necessarily a big deal.But if you put a scratch in the surface of a painting or in the patina of a metal sculpture, it could possibly cost thousands of dollars in conservation bills. The best thing about being an art handler is being around artists, visiting galleries and seeing artwork all the time. Every once in a while you see an artist you really like or get to come in contact with a piece that you’ve always wanted to see up-close or a piece you’ve never seen before.
3 Ways to Increase Art Gallery Sales
Increasing the number of customers who buy the art featured in your gallery requires creative thinking. You must find ways to get in front of your target market ––people who want to buy the pieces for their home or offices. Besides bringing more art lovers through your doors, find ways to introduce your offerings to people who never set foot in your gallery.
Hold New Openings Every time you introduce a few pieces of art by a new artist, hold an open house. Send press releases to the Events or Art section of your local newspaper to get publicity about the opening and your gallery. If you buy more pieces from an artist you already represent, hold a VIP event and invite buyers who already bought the artist’s work, as they are more likely to buy additional works.
Targeting Local Buyers If you carry the work of local artists, use marketing tactics that take advantage of the artist’s local following. This helps you sell pieces to people who have heard of the artist and want to support someone they know is from the area. Develop ad campaigns that include messages about the importance of buying local artwork to take advantage of the ongoing trend to spend money in local businesses.
Sell to Businesses Rather than just waiting for people to come into your gallery, make appointments with local businesses that need artwork for their lobbies, dining areas, offices and conference rooms. Bring a book containing photos of the work you currently offer, or better yet invite the prospective buyer to your gallery for the meeting. Be prepared to tell the story of the artists you represent and talk about their work. Offer your services as a consultant to recommend pieces that fit with the prospective company’s style, décor and branding.
Utilizing the Off Season
For many of you, the deep winter is the off season. Because my gallery is located in Scottsdale, and because Arizona is so blazing hot during the summer, our art season is exactly the opposite of a lot of other art markets who do most of their business during the summer. Our traffic declines dramatically during the summer, and as a result, so do our sales. Here are some of the activities we engage in during the slow times – activities that you might find helpful as you are planning for your slow times. Follow up with Customers We do our best to follow up with every customer right after we interact with them, but our off season is a great time to follow up with the ones who didn’t respond, or who told us they weren’t quite ready to buy. on’t feel awkward if it’s been a while since you lastreached out to a customer – dash off an email or pick up the phone. Even though it’s already hot here, June usually ends up being a very good month because of all of the sales we close using follow-up techniques. Focus on Internet Sales Fortunately, the internet has no off season, and over the last several years we’ve seen an ever-increasing growth in our internet sales. During the off season we put even more emphasis on our efforts to generate online activity and sales. Our Catalogue has helped us increase sales activity year-round, including during our off-season. Tackle Big Projects The abundance of uninterrupted time available during the summer is a great time to update inventory records, organize storage, catch up on bookkeeping and a host of other unappetizing but necessary tasks.